The Site Doctor Blog
Practical write-ups from the audits we run — what actually breaks on small business websites, what it costs, and what to do first.
Your accessibility score is an SEO problem
Screen readers and search crawlers want the same thing from your markup, for the same reason. Most sites fail both in one line of HTML.
Stop redesigning. Start diagnosing.
The full rebuild is the most expensive way to fix a website and the least likely to address what was actually wrong with it. An argument for finding out first.
Your cookie banner is a conversion problem wearing a compliance costume
The banner was installed once, by somebody nervous, and never looked at again. It is now the first thing every customer meets and it is quietly costing you sessions.
The five pages every service business needs, and the six it doesn't
Most small business sites are simultaneously too big and missing the pages people actually search for. A short structure that covers the real questions.
What AI search actually reads on your site
Assistants now answer questions about your business without anyone visiting your website. What they can say about you depends entirely on what they could parse.
Core Web Vitals, translated into money
Nobody has ever approved a budget because a number went from orange to green. Here is how to convert the three vitals into the only unit that gets work funded.
Your Google Business Profile is outranking your homepage
For most local businesses, the majority of customers decide before they ever reach the website. That changes what the website is actually for.
The most expensive image on the internet is on your homepage
The single biggest performance problem on small business websites is also the easiest one to fix. Here is why nobody fixes it, and what it costs while it sits there.